Tiffany brand launches new diamond sourcing initiative
Tiffany & Co, an IRMA founding member, to share diamond provenance with customers.
Leading American jeweler Tiffany & Co. announced a new initiative Wednesday to ensure transparency in its diamond sourcing. “Tiffany & Co. will begin sharing with our customers the provenance, meaning region or countries of origin, of our newly sourced, individually registered diamonds – a significant step for diamond transparency,” said CEO Alessandro Bogliolo, as the company launched the Diamond Source Initiative.
. . . Each Tiffany diamond is engraved with a tiny, invisible serial number using a laser. That helps to make it unique and traceable to each owner.
Andy Hart, the company’s vice president of diamond and jewelry supply, says the best way to ensure responsible sourcing is to know where a diamond came from.
. . . “We were early supporters of the Kimberley Process and helped found the Initiative for Responsible Mining Assurance (IRMA), an organization making significant strides in establishing global mining standards.”
